Leading organizations engage in anytime, anywhere marketing through mobile devices in ways that yield positive business outcomes, including increased customer acquisition, retention and profitability, according to a report by Aberdeen Group.
The fact that leading companies are 1.6 times more satisfied with their ROMI (Return on Marketing Investment) on mobile marketing versus marketing through traditional media helps explain why 62% of companies are increasing their budgets for mobile marketing even as they reduce or completely eliminate programs in many other areas.
Mobile marketing programs are evolving at a rapid clip, with many companies expanding their capabilities beyond text message marketing by adopting integrated, cross-channel approaches that might involve, for example, an initial call-to-action that drives the consumer to a mobile website where they can then view a video, enter a sweepstakes, request a coupon or engage in any number of other brand experiences.
"The combination of reach and intimacy makes marketing through the mobile channel a highly effective way to engage, interact and even transact with consumers. Getting mobile marketing right is a great challenge. It's also an opportunity with enormous upside in terms of driving customer acquisition, retention and profitability on an ongoing basis."
Jeff Zabin Research Fellow Aberdeen Group
• Text + Response • Loyalty Program - opt-in and receive regular messages • Text alerts (school closings/weather/breaking news/etc.) • Text offers + unique codes • Text with link to coupon, application or mobile site • Text to enter contest/drawing • Text to vote, comment, or ask a question
Marketing managers can help you create, setup and manage your campaign, or get direct access to setup and schedule your own messages.
• 200+ billion text messages sent each month • 90% of text messages are read within 3 minutes of receipt • 97% of all text messages are ultimately read • 97% of mobile phones are text message capable (of 322.8 million phones) • 72% of users send and receive text messages • 97% of texters are 18 to 29 years old • 18 to 24 year olds send/receive an average of 109.5 texts per day • 25 to 34 year olds average 41.8 texts per day
Mobile coupons have the same desired goal as print coupons - offer a really great deal to drive consumers into your business. And that is where the similarity ends. i-Mobile Marketing provides a wide range of mobile coupon options to meet your business needs.
Mobile coupons can run the gamut from single text-in/response with a text offer and unique redemption code, to digital mobile discount cards for specific local stores, to comprehensive digital coupon books based on geography using a phone's built-in GPS. Coupon options include: • In-store and/or online redemption • Tracking so it cannot be used more than once • Expiration date to create urgency • Unique codes provided by merchant or auto-generated • Text, picture and animation
Mobile coupons can be changed at any time. GPS enabled phones can drive consumers to your closest store as well as provide driving directions. We also power local mobile coupon sites by market for fundraising efforts.
• Mobile coupons redemption 10 to 40 times that of print coupons • 90% of users are looking for local information • 82% of users check price and reviews before buying - the perfect time to provide a discount • 70% of mobile searches result in action within one hour • Top mobile coupon categories include Dining, Automotive, Entertainment, and Spas & Salons • 42% of smartphone tablet users have used a mobile coupon • 67% say location-based coupons are "convenient and useful"
More than 80% of all mobile downloads are games. Why not take advantage of our addiction to playing with a mobile Scratch and Win Game? Drive traffic to the game with text and QR codes. With a wide variety of games, play, and winning, including Instant Win Prizes, a drawing for all players, and consolation prizes to bring consumers back time and time again, there's something for every consumer - and every business.
• Scratch all 9 and find 3 that match • Scratch only 3 out of 6 and find 3 that match • Sports themed games • Trivia games • Prize Vouchers delivered by mobile, email or postal • Mobile Prize Vouchers can only be redeemed once • Set plays/day, plays/game, winners/day and wins/game • Sign up players for text and email programs - BUILD YOUR DATABASE!
Scratch and Win is a great way to engage consumers and gives them reason to return. Offer a different game every month to keep play fresh and attract new consumers.
• 322.8 million wireless connections in the US • 238 million are Internet-capable • By 2014, mobile Internet usage will overtake desktop usage • Over 44% Smartphone penetration in US • 64% of 25 - 34 year olds have a smartphone • 64% of moms use a smartphone while shopping to check prices and product reviews • 95% of smartphone owners use mobile search engines • 90% search for local data • 70% of mobile searches lead to action within one hour (vs one month with online searches)
Programs that keep customers coming back help businesses maximize growth and minimize defection and churn. There are many solutions available today. i-Mobile has taken these programs into the mobile age, offering digital versions of customer rewards programs. Programs won't be forgotten at home, and engage the consumer with immediate gratification and confirmation (by text message).
We can provide scanning hardward and software if necessary, and we offer POS integration when and where possible. We also offer an option that uses a merchant's existing mobile device, a free application, and in-store wi-fi connection for an extremely low-cost, quick to implement, easy-to-operate, stand-alone solution. All options include real-time reporting and consumer confirmation by text message.
For more information and a demonstration, please contact us.
• Mobile Coupon Redemption • Mobile Punch Card • Mobile Points Programs • Mobile Rewards + Redemption • Mobile Coupon Locker • Share via Facebook and Twitter • Mobile Coupon Share
Consumers want ease and convenience. If you want to make it easy for them to get your information with one-click, give them a mobile app.
i-Mobile Marketing builds full native mobile apps for Android and iPhone, as well as "lite" applications for Android, iPhone and Blackberry. We manage the registration and upload to the app stores.
Full native applications are a little more expensive and take longer to produce. Lite applications can be downloaded directly from your mobile site as a "bookmark." One-click launches the phone's browser, linking directly to your site. The advantage here is lower cost and immediate update capability. Some lite-applications may also be available in app stores.
All application development is custom and quoted based on specific needs.
• 35 to 44 year olds most likely to have downloaded an app, followed by 18 to 24 age group • 85% of both groups have downloaded an application • Games are the most popular apps, followed by music, social networking, weather and maps • App downloads mirror income levels - only 54% of users with annual income < $15k and 77% of users > $100k • Shoppers prefer mobile websites to downloadable apps 4 to 1 • 93% willing to pay for games, only 76% willing to pay for news
