"You better get into mobile quickly, because that ship has already left the dock."
	Billy Payton President Retail Practice, Brierley + Partners

I-Mobile knows that mobile campaigns cannot exist in a vacuum. A good marketing campaign requires a collaboration of many channels working together to deliver a seamless message. The most successful advertising and marketing campaigns use one channel to drive customers to other channels, allowing each medium to deliver what it does best.

In this spirit of cooperation, here are a few of the companies with whom we've partnered and brands that love what we do...

  Dairy Queen

Desire: To launch an inexpensive and trackable customer loyalty/incentive program. Program must be easily implemented, allowing customers to self-register. Regular announcements of deals and specials must be easy to implement and fast and inexpensive to deliver.

Solution: Mobile Marketing developed and delivered by I-Mobile

Customers are provided program information by radio, print and at Point-of-Sale. Customers register for the loyalty program by sending in a text message, then confirming their interest in joining the program. For joining, customers receive their first offer.

For additional offers, Dairy Queen's agency uploads client-approved offer copy into the I-Mobile Event Manager. The platform automatically adds a dynamic or static offer expiration date, as well as a unique offer code. Specials and deals can be scheduled up to 12 months in advance, with automatic delivery just prior to offer period.

Two offers are available each week. Unique codes that are redeemed are entered at POS, noting date, time, location and other order information. Codes are matched to mobile numbers to build a user profile that helps develop and customize future offers for individual members.

Some current offers include MMS coupons. I-Mobile provides on-the-fly creation and embedding of unique bar-codes into the coupon graphic, and tracks coded coupon by mobile number.

  Sinclair Broadcast Group

Desire: To provide a mobile experience for viewers, to open communications from and to customers and earn points in our station's Rewards Program.

Solution: A mobile integration developed and delivered by I-Mobile

I-Mobile Marketing developed a customized platform for Sinclair Broadcast Group that allows individual stations to setup mobile campaigns that correspond with station events, contests and advertising. Each station develops its own promotions and events tied to the airings and events of the day.

In San Antonio, SBG station KABB offers a TextBack Program. Viewers are asked to comment on a day's news story with their opinion, by sending in their comments as a text message, preceded by the station call letters. Participants can earn a daily TextBack Bonus that is added to their Rewards balance.

In the past, viewers were asked to TalkBack, by calling in to the station and recording their opinion. In the very first TextBack Program, asking viewers to comment on the Republican Party Vice Presidential nominee, TextBacks were 3½ times the best ever TalkBack program.

I-Mobile's digital interface also allows the station to "immediately" — after screening — display some comments on-air. Something that required listening and transcribing in the past.

  Florida Department of Health

Desire: To provide an immediate and anonymous mechanism for the delivery of local health care facilities for the screening of AIDS, using the mobile channel.

Solution: A zip code lookup and location delivery system developed by I-Mobile

The Florida Department of Health needed a quick and easy way to deliver health care facilities information that provided free blood testing for screening for AIDS. On-going television and radio announcements directing individuals to a web site were not delivering the kind of response that was expected.

I-Mobile proposed a text message campaign that allowed individuals to get immediate information by simply texting a keyword and their zip code. I-Mobile then cross-referenced the zip code with the 3 nearest facilities and returned a text message with address and phone number information.

The FDH was able to deliver the information as it was requested well below their budget and for far less than a blanket mailing across all of Florida.